Catalyst
Creative direction, branding and campaign development for a
performance-focused sports nutrition brand.
Built around narrative and world building, using controlled environments and character-led storytelling to reframe how performance products are experienced.
Catalyst
Creative direction, branding and campaign development for a performance-focused sports nutrition brand.
Developed around narrative, using controlled environments and character-led storytelling to reframe how performance products are experienced. A move away from clinical category norms, while retaining precision and performance.
Catalyst
Creative direction, branding and campaign development for a
performance-focused sports nutrition brand.
Developed around narrative, using controlled environments and
character-led storytelling to reframe how performance products are
experienced. A move away from clinical category norms, while retaining
precision and performance.
Narrative
Identity
Campaign
The project was anchored by a series of short films that established the brand’s visual and narrative language, reframing familiar performance frustrations through a more considered lens.
A three-part series explored the stress of traditional bicarbonate preparation.
Another turned the spoon into a symbol of the outdated ritual the brand was built to challenge.
Selected film stills became campaign posters.
Narrative
Identity
Campaign
The project was anchored by a series of short films that established the brand’s visual and narrative language, reframing familiar performance frustrations through a more considered lens.
A three-part series explored the stress of traditional bicarbonate preparation.
Another turned the spoon into a symbol of the outdated ritual the brand was built to challenge.
Selected film stills became campaign posters.
Narrative
Identity
Campaign
The project was anchored by a series of short films that established the brand’s visual and narrative language, reframing familiar performance frustrations through a more considered lens.
A three-part series explored the stress of traditional bicarbonate preparation.
Another turned the spoon into a symbol of the outdated ritual the brand was built to challenge.
Selected film stills became campaign posters.
Email: jackdickson@laneonegraphics.com
LinkedIn: linkedin.com/in/jack-dickson-818341324
Jack Dickson 2026
Email: jackdickson@laneonegraphics.com
LinkedIn: linkedin.com/in/jack-dickson-818341324
Jack Dickson 2026